(Emotional Manipulators For Hire, Episode 7) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good.
Today we'll talk about what has been called "woke advertising."
Why it fails, and IF it really fails in the long run.
People love to say "get woke, go broke"
I wondered if that's really a reliable rule, but Nathan applies a formula:
"This market is too much X. Let's get more Y."
Y comes in and wants the existing market to change to meet their preferences.
Y was never the target market - Y becomes a Phantom Audience.
X gets tired of being bashed for liking things the way they were - leaves. Industry/fandom collapses.
[PODCAST] #515: The Echo Chamber Wall Just Got 20 Feet Higher (With Nathan Fraser and Drew Sample)
The Deep Roots of the Current Information* Crisis – Skinner Layne and Moritz Bierling – Part 2 of 3 [PODCAST #571]
Ghost of Vroom - "I Hear the Ax Swinging"
Jon Bellion - "Woke The Fuck Up"
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