Tag Archives: woke advertising

The Cruel Prejudices of Inclusive Marketing – With Nathan Fraser [PODCAST #708]

(Emotional Manipulators For Hire, Episode 7) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good. Today we'll talk about what has been called "woke advertising." Why it fails, and IF it really fails in the long run. People love to say "get woke, go broke" I wondered if that's really a reliable rule, but Nathan applies a formula: "This market is too much X. Let's get more Y." Y comes in and wants the existing market to change to meet their preferences. Y was never the target market ...

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