Tag Archives: story-branding

The Power of Narrative – With Nathan Fraser [PODCAST #704]

(Emotional Manipulators For Hire, Episode 6) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good. Today: - How stories supersede reality. - How the stories we tell ourselves, and the stories we except as truth from others, become the background programming that runs our lives. - How stories get people killed - In marketing and sales :The stories customers tell themselves that prevent them from buying, and how to replace those stories with ones that will prime them for buying. And how to encourage those stories. More About ...

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