"All media work us over completely." - Marshall McLuhan, 1968 Still true? Truer than ever? Scott and Karl from Online Great Books join me to discuss Marshall McLuhan's (perhaps prophetic) work The Medium is the Massage: An Inventory of Effects. The discussion is split into 2 parts, the second coming later this week. Today we'll cover... - what is meant by "the medium is the massage" or the message? - the transfer of the dominant human sense organ from the ear to the eye - the impact of television, and what most never realize about it - McLuhan's idea of hot and cold media - McLuhan's criticism of public school's 19th century technology and our response The downloadable version of ...
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