Tag Archives: marketing

The Cruel Prejudices of Inclusive Marketing – With Nathan Fraser [PODCAST #708]

(Emotional Manipulators For Hire, Episode 7) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good. Today we'll talk about what has been called "woke advertising." Why it fails, and IF it really fails in the long run. People love to say "get woke, go broke" I wondered if that's really a reliable rule, but Nathan applies a formula: "This market is too much X. Let's get more Y." Y comes in and wants the existing market to change to meet their preferences. Y was never the target market ...

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The Power of Narrative – With Nathan Fraser [PODCAST #704]

(Emotional Manipulators For Hire, Episode 6) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good. Today: - How stories supersede reality. - How the stories we tell ourselves, and the stories we except as truth from others, become the background programming that runs our lives. - How stories get people killed - In marketing and sales :The stories customers tell themselves that prevent them from buying, and how to replace those stories with ones that will prime them for buying. And how to encourage those stories. More About ...

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Massive Scale Contagion Experiment – with Nathan Fraser [PODCAST #695]

(Emotional Manipulators For Hire, Episode 5, Free Again) Nathan and I discuss his strategies of "Social Media Shit-Posting For Fun and Profit" in the so-called "Age of Surveillance Capitalism." And we don't see eye-to-eye on everything in this show, and that's great. Music: "Finish Line" Daye Jack "Dark Harvest" Ghost Data "No Data" Daye Jack More About Nathan Fraser: The Free Market Squad: The Mastermind Group Need Help Growing Your Business? CopyandFunnels.com The Dark Arts of Marketing Podcast The downloadable version of The Ideas Into Action Summit is now available. Visit sspuniversity.com/ideasintoaction to learn more about the presenters, topics, bonus materials and encore presentation. Please Support School Sucks We do cool things! Thanks to your support. School Sucks is one ...

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Behaviorism Never Dies – with Nathan Fraser [PODCAST #687]

(Emotional Manipulators For Hire, Episode 4, Free Again) Today: Behaviorism from some surprising new angles. Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our (allegedly supporter-only) monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good. Music: "Doped Up Dollies On A Way Ticket To Blood" Big D and the Kids Table "Roamin Around" Supersucker "Free Will" Rush More About Nathan Fraser: The Free Market Squad: The Mastermind Group Need Help Growing Your Business? CopyandFunnels.com The Dark Arts of Marketing Podcast The downloadable version of The Ideas Into Action Summit is now available. Visit sspuniversity.com/ideasintoaction to learn more ...

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[BONUS] The Discomfort Zone (s02e06) – Punching the www in the d.

Brett continues to rave about block scheduling and deep work and yells at Andrew for not planning enough. Andrew vows to turn away from everyone else's productivity and time management advice. Brett is struggling with how to brand the Un-iversity Summits. Who are some of the presenters? How will it be organized? Andrew is looking at the long-term future of his short-term rental business. We discuss "money now," "money soon" and "money someday" propositions. Brett says prioritize easier cash flow opportunities over daunting investment properties. No Player? Click HERE.

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[PODCAST] #515: The Echo Chamber Wall Just Got 20 Feet Higher (With Nathan Fraser and Drew Sample)

Nathan Fraser and Drew Sample join me to revisit a past topic - how the internet is connecting and dividing us - since new problems and opportunities are presenting themselves on a weekly basis. We focus a large portion of our discussion of the echo chamber effect that exacerbates division in society. How susceptible are we? And what can we do to avoid this problem? But first...both Drew and Nathan are making long trips to A Weekend With Thaddeus Russell in LA this November. We'll discuss why they decided to go and what they hope to get out of the event. Drew's Podcast: The Sample Hour Nathan's Company: Podcast Blastoff The Nathan Fraser Show Discussion: - Is technology splitting humanity ...

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[PODCAST] #453: Ben Settle – Authentic, Ungoverned Self-Promotion (Is Your Duty)

Ben Settle is very well-known and well-respected Internet marketer and the world leader in email copy writing education. He joins me for a conversation geared towards young entrepreneurs. Topics include asserting and promoting yourself, believing your words have value, breaking the rules of an industry and becoming a new industry leader, why people struggle with authenticity and what to do about it, how Ben helped me overcome certain types of negative self-talk, Ben's path from multi-level marketing frustration to a marketing industry leader, why principles supersede tactics, the sales-averse mindset, how to increase your depth of knowledge, and teaching to learn. Learn more about Ben at BenSettle.com. Please Support School Sucks Our Amazon Wish List Donate With Bitcoin Or Join ...

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184: Youth Marketing – Old Tricks For New Generations

The new website is up! HUGE thanks to Tony Sage, our webmaster. Topic: Cory, Celestina and I discuss what many may consider predatory practices in modern advertising and 360-degree marketing to children. While these techniques have become more sophisticated with the arrival of new media, they still rely on the basic tricks that adults have been falling for since the mid-1920s. -Consuming Kids: The Commercialization of Childhood (Documentary) -Government intervention in media, Federal Trade Commission -Edward Bernays This show was recorded live on 12-27-12. School Sucks is live on UStream Saturdays at 6pm EST. Look Closer: Propaganda (1928)by Edward Bernays http://www.historyisaweapon.com/defcon1/bernprop.html

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