(Emotional Manipulators For Hire, Episode 3)
In 1938, a young thespian named Orson Welles exploited a new communications medium to scare the shit out of an entire country. Or...did his enemies simply exploit an old communications medium to make people think he did?
It only gets more complicated from there, folks!
Today: We discuss the 1938 radio adaption of War of the Worlds, and the lessons it offers to both manipulators and marketers.
Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our (allegedly supporter-only) monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good.
"Callin' Out" Lyrics Born
"Is It True" Tame Impala
The downloadable version of The Ideas Into Action Summit is now available.
Visit sspuniversity.com/ideasintoaction to learn more about the presenters, topics, bonus materials and encore presentation.
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