Engineering Consent and Manufacturing Demand – With Nathan Fraser [PODCAST #721]

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(Emotional Manipulators For Hire, Episode 10) Friend, copywriter, marketer, and Facebook World Champion Nathan Fraser and I continue our monthly conversation about marketing and media manipulation. You'll learn more about the tactics politicians and propagandists use against you, and how you can re-purpose such tactics for good.

Today:

At this point, we have to acknowledge that Edward Bernays was right.
Human beings are driven by irrational forces.

  1. Problem
  2. Reaction
  3. Solution

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