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[PODCAST] #437: Think Like An Entrepreneur, Not Like A Crusader (With John Vespasian)

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Crusaders are motivated by the desire to win over their opponents. Entrepreneurs want to find buyers for their products, even if the rest of the world laughs at them. - John Vespasian, The 10 Principles of Rational Living

John Vespasian is the author of seven books about rational living, self-reliance, self-mastery and entrepreneurship. His works include "When Everything Fails, Try This" (2009), "Rationality Is the Way to Happiness" (2009), "The Philosophy of Builders: How to Build a Great Future with the Pieces from Your Past" (2010), "The 10 Principles of Rational Living" (2012), "Rational Living, Rational Working: How to Make Winning Moves When Things Are Falling Apart" (2013), "Consistency: The Key to Permanent Stress Relief" (2014), and "On Becoming Unbreakable: How Normal People Become Extraordinarily Self-Confident" (2015).

He joins me today to discuss the first principle from his book "The 10 Principles of Rational Living," contrasting the stories of doctor Ignaz Semmelweis and film maker Luis Buñuel to illustrate the importance of thinking like an entrepreneur, instead of like a crusader.

We also discuss five differences between difficult undertakings and hopeless enterprises:

1. Are you creating new assets?
2. Are you dealing with friendly people?
3. Are you acquiring new skills?
4. Can your project expand?
5. Will it contribute to your personal growth?

Look Closer:
John's Books
John's Blog

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